In honour of a brilliant television program whose very first episode aired 40 years ago today, here are five things I learned about PR from Sesame Street.
1- Know your audience. Season after season, Sesame Street produces bits that entertain kids AND their parents.
2- It's important to ask the right questions.
3- Cooperating and pooling resources can create wonderful results.
4- There is no such thing as "off the record."
5- For long-term success, be flexible and evolve with the times. (Case in point: the video below, from Sesame Street's first season. Begin at the 1:15 mark and see if you can spot anything that might trouble today's protective parents...)
And while we're at it, a lesson for journalists:
Don't get personally involved in the story.
Thank you, Sesame Street, for 40 years of education and entertainment.
Today's blog post was brought to you by the letter S and the number 40.
Funny as it is, that was my first introduction to Mad Men. I have yet to watch an actual episode (I hear it's great), but when I do I will be adding felt in my mind to the Real Don Draper's features as I watch his character. Glad to see the show is doing a great job of staying current.
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