Tuesday, November 10, 2009

"P" is for Public Relations

In honour of a brilliant television program whose very first episode aired 40 years ago today, here are five things I learned about PR from Sesame Street.

1- Know your audience. Season after season, Sesame Street produces bits that entertain kids AND their parents.

2- It's important to ask the right questions.

3- Cooperating and pooling resources can create wonderful results.

4- There is no such thing as "off the record."

5- For long-term success, be flexible and evolve with the times. (Case in point: the video below, from Sesame Street's first season. Begin at the 1:15 mark and see if you can spot anything that might trouble today's protective parents...)

And while we're at it, a lesson for journalists:

Don't get personally involved in the story.

Thank you, Sesame Street, for 40 years of education and entertainment.

Today's blog post was brought to you by the letter S and the number 40.

1 comment:

  1. Funny as it is, that was my first introduction to Mad Men. I have yet to watch an actual episode (I hear it's great), but when I do I will be adding felt in my mind to the Real Don Draper's features as I watch his character. Glad to see the show is doing a great job of staying current.