In honour of a brilliant television program whose very first episode aired 40 years ago today, here are five things I learned about PR from Sesame Street.
1- Know your audience. Season after season, Sesame Street produces bits that entertain kids AND their parents.
2- It's important to ask the right questions.
3- Cooperating and pooling resources can create wonderful results.
4- There is no such thing as "off the record."
5- For long-term success, be flexible and evolve with the times. (Case in point: the video below, from Sesame Street's first season. Begin at the 1:15 mark and see if you can spot anything that might trouble today's protective parents...)
And while we're at it, a lesson for journalists:
Don't get personally involved in the story.
Thank you, Sesame Street, for 40 years of education and entertainment.
Today's blog post was brought to you by the letter S and the number 40.