Today I caught Trendhunter’s "Top 10 publicity stunts" thanks to a link on Twitter:
While there are some great ones there, I immediately thought of others that might be worthy of the list. So I did a quick Google search to find out how many other publicity stunt ranking lists might be out there – and found there’s one for just about every industry.
So if you’re needing some inspiration – or some cautionary tales! – check these out.
"Top 10 Successful Marketing Stunts"
Celebrities and Entertainment:
"The 10 most shameless celebrity publicity stunts"
"The 10 greatest pop music publicity stunts"
"Blood, elephants and naked cyclists: 10 Cannes movie publicity stunts"
"Weirdest movie publicity stunts"
"Worst gaming publicity stunts ever"
"Baseball’s Top-10 Minor League Publicity Stunts"
And, as we discussed in PR class at Red River College this past year, you can’t have a conversation about publicity stunts without People for the Ethical Treatment of Animals (PETA). Say what you will about their tactics – they do get people talking.
"PETA’s ten worst – actually, make that the best – publicity stunts"
Remember a stunt you think should be in the top 10? Put it in the comments, below!
Update (5 August): here's one more, from Yahoo! Finance: "10 Promotional Stunts That Horribly Backfired"